Cider’s marketing relies heavily on social media. Their clothes often appear in Instagram and TikTok hauls from influential fashionistas. Furthermore, the company offers a wide selection of styles at highly affordable prices.
Good On You gave it an unfavorable rating in terms of environmental impact.
It offers a wide range of styles.
Cider was founded by four friends in 2020 and quickly rose to popularity among Gen Z shoppers through viral TikTok hauls. Their pre-order business model allows them to create small batches of trend-led clothing each week while simultaneously reducing waste while offering customers a diverse range of styles and reducing waste.
Cider.com features an assortment of fashion looks, including high-fashion midi dresses and crop tops, accessories, and swimwear. With sizes available in various styles for each garment sold by Cider, as well as its excellent customer support team and a large variety of sizes available, customers may find something they like here; however, it should be noted that their clothing doesn’t appear well made and could potentially rip, pill or break within years; therefore this type of fashion should be avoided by consumers.
Like other fast fashion brands, Cider has multiple manufacturers that produce its products, which makes it hard to monitor workers’ treatment or the environmental impacts of production. Furthermore, it can be not easy to trace each piece’s origin, which may lead to counterfeiting and poor-quality pieces being manufactured by them. Luckily, the company has taken steps to improve ethical standards while becoming more transparent.
Although Cider has made strides toward improvement, there remains room for growth. While they offer some vegan and fair trade products, there remains limited transparency about other aspects of their business practices, and they have even been accused of copying designs from small designers without their permission and using them without authorization.
However, it remains unclear how the company offers such affordable prices, given their website does not reveal materials or production processes used for their products – this can be particularly confusing and upsetting when purchasing from small independent designers. Furthermore, their sizing chart can be inconsistent, using “XL” for 1X instead of listing it separately as equal sizes.
It offers good customer support.
Cider offers exceptional customer support services. Their friendly team assists with any issues encountered while shopping online, has an FAQ page with answers to commonly asked questions, and includes email contact for inquiries and concerns that they will respond to within 24 hours.
Cider, an online retail store made famous through TikTok, has amassed an immense following in the fashion industry. Their inventory boasts many trendy pieces while frequently releasing new styles to customers. While many consumers applaud Cider’s modern techniques, some may be put off by its weird sizing options and ineffective return policies.
Another major drawback of the brand is its lack of transparency, leaving people guessing if or when sweatshops or ethical fabric sources were used, and no Code of Conduct or designer selection process exists, making it impossible to know whether any designs were stolen. Furthermore, their limited factory information makes it hard for impartial observers to ascertain whether its workers are treated well.
Cider is not alone in capitalizing on overproduction and consumption. Other brands that employ this model include Shein, Halara, Fashion Nova, and Motel Rocks. If you prefer fair trade clothing brands instead, numerous ethical manufacturers offer beautiful pieces while being kind to both the planet and people.
Despite its fast fashion approach, cider appears to be making strides toward becoming more ethical and sustainable. Their made-to-order model reduces production waste by only producing what customers desire, improving typical factory processes. They claim their commitment to environmental impact reduction by using biodegradable packaging and mandating all suppliers complete an Environment, Social, and Governance (ESG) assessment. Yet, these efforts don’t fully qualify them as sustainable clothing labels.
It offers affordable prices.
Cider offers an expansive collection of street-style pieces at reasonable prices. Their groups have amassed a significant following on Instagram and TikTok, and influencers promote them actively to quickly create microtrends appealing to Gen Z shoppers. Furthermore, this company provides quick shipping and returns services.
However, the brand has been accused of copying other designers’ clothing without giving proper credit and using models who do not accurately represent its size range – this is an issue for shoppers seeking ethical shopping experiences while not supporting fast fashion industries.
Cider Clothing does not provide any information regarding how its garments are constructed. This is particularly problematic since the company uses wool in many designs without transparency of where this material originates from. Furthermore, no animal welfare policy or sourcing methods are listed within their product offerings, and no traceability upstream in production processes.
Cider remains popular, yet many customers have voiced displeasure with the quality and durability of its clothing. One Ohio customer complained that her sweater smelled bad after washing, while another reported it being too short and ripped after only wearing it once. While Cider customer service responded swiftly and satisfactorily to both these complaints, its sustainability policies still need further investigation.
Cider also produces small batches of clothes each week based on customer mood and needs to sell what will sell without inventory waste. Unfortunately, some sizes available have proven too small for some market niches, and this has caused issues among their customer base.
Cider has reinvented fast fashion through its small size, decreasing environmental impacts and inventory waste. While fast fashion will continue to exist in some form, their new order model demonstrates that it can still be done responsibly.
It offers a wide range of sizes.
Cider is a fast fashion brand that delivers trendy clothing quickly to market, using an innovative production model to produce less waste than traditional brands and better forecast demand, thus avoiding paying for pieces that won’t sell. While their prices may be higher than other fast fashion stores, I have had excellent customer support and seen that their garments are constructed well from my limited experience shopping there.
Cider’s success can be attributed to its effective social media marketing and rising influencer popularity. Their user-friendly e-commerce website ships globally, and returns are free. Unfortunately, however, sizes for individual garments don’t appear on the website, which may lead to confusion when shopping – one item may fit as an “XL.” In contrast, another might work more like an “S.” To make an informed purchase decision, it is always essential to review measurements first!
Although Cider claims to be sustainable, many of its practices are questionable. For instance, they don’t disclose where their clothing is made or their labor policies, making it hard to determine if unsafe working conditions exist at their facility. Furthermore, they said no information about where or how wool sourcing occurs – potentially impacting animals and the environment.
Cider stands out from its competition by providing fashion tailored exclusively for Gen Z. With dresses, tops, and skirts inspired by 13 Going On 30 meets Maddy Jenner as its primary selections, its fast technique for Gen Z fashions has proven popular with social media influencers and delivery is often done very rapidly.
Cider has made waves on social media platforms like Instagram and TikTok, with its popularity increasing quickly through branded hashtags (#shopcider, #ciderhaul). Their clothing is stylish and affordable; social media marketing includes collaborations with popular fashion influencers. Manufacturing takes place in China; however, no details about factories or workers were disclosed during the production process; sustainability claims could falter unless improved factory conditions and transparent animal welfare policies can be implemented to support claims made for sustainability claims.
